The MÁS guide to enjoying Dia de Muertos in Guanajuato

The Dia de Muertos (Day of the Dead) in Mexico is a transformative experience. It's color, it's memory, it's flavor and, above all, it's life. Recognized as Intangible Cultural Heritage of Humanity, this event goes beyond a simple date; it is the heart of Mexican culture beating strong. And few places vibrate with such intensity as the state of Guanajuato.

From the moment you land at Guanajuato International Airport (BJX), strategically located in Silao, you find yourself at the epicenter of a fascinating cultural triangle. However, the most authentic and spectacular celebrations are not in one place. They are scattered among colonial alleys, historic cemeteries, and colorful plazas.

Car rental in GTO: the master key to your trip

Relying on public transport can be complicated, and intercity taxis are expensive. This is where car rental in Guanajuato becomes not only an option, but the master key to your trip.

Why is renting a car in Bajío your best ally? Freedom is the supreme luxury of the modern traveler. BJX airport is about 30 minutes (32 km) from the Guanajuato capital and a similar distance from León. Wanting to visit the capital and then escape to Dolores Hidalgo or San Miguel de Allende requires autonomy.

Renting a car gives you total control of your itinerary. It allows you to stay late at a "callejoneada" without worrying about the last bus, or to decide on the spot to visit a cemetery at dawn. For the narrow streets and tunnels of the capital, compact car rental is ideal: agile, easy to park, and efficient. If you are traveling with family, an SUV will give you the necessary comfort for intercity trips.

Key destinations to experience the celebration

At MÁS Rent A Car, we understand this need for freedom. Therefore, when you pick up your vehicle at Guanajuato Airport, your adventure begins immediately.

Guanajuato Capital: the epicenter of tradition

Day of the Dead in Guanajuato capital is a sensory immersion. The entire city is dressed in cempasúchil. The neuralgic point is, without a doubt, the steps of the University of Guanajuato, where the monumental Ofrenda Monumental is installed. Seeing it at night, illuminated by thousands of candles, is an image that remains etched in memory.

Walk through the Historic Center. On Sopeña street, you will find the famous Tapete de la Muerte (Carpet of Death), an ephemeral work of art made of sawdust and flowers. The Jardín de la Unión is filled with altars, music, and life. You will see skulls and catrinas strolling, while the air smells of copal and incense.

An expert tip: the capital is best enjoyed on foot. Drive to the city entrance and use a public parking lot. The tunnels can be confusing for those who don't know them, and the center becomes pedestrianized in many areas during the festivities.

Dolores Hidalgo: a musical tribute in the cemetery

This is where your car rental proves its true value. Approximately an hour and twenty minutes (55 km) from the capital is Dolores Hidalgo, the cradle of Mexican National Independence.

During Day of the Dead, its municipal cemetery is transformed. Hundreds of people flock to the tomb of one of its favorite sons: José Alfredo Jiménez. On November 1st and 2nd, his mausoleum (a spectacular bronze and mosaic serape) is filled with flowers, candles, and music. Mariachis and trios play his songs all night, celebrating his life and legacy. It is one of the most moving and authentic Day of the Dead celebrations in the country, one that few tours cover.

León and San Miguel de Allende: vibrant celebrations

While Guanajuato capital offers the most deeply rooted tradition, other cities in the state have their own charms. Car rental in León, Guanajuato, for example, gives you access to more urban events, such as the Festival de la Muerte, which is usually organized in the city, combining modernity and tradition.

San Miguel de Allende, an hour and a half (95 km) from BJX, offers the "La Calaca Festival". It is a more international and artistic version of the celebration, with spectacular parades, parties, and art exhibitions. It is a fantastic option if you are looking for a vibrant and cosmopolitan experience.

Practical tips for your car rental with MÁS

Day of the Dead is high season. We recommend booking your car rental in advance to secure the vehicle you want.

At MÁS Rent A Car, we facilitate the process. The minimum age to rent a car with us is 18 years old, and we do not apply extra charges to those under 25. You only need your valid driver's license, official identification, and a credit card for the security deposit. We accept major cards, including American Express, Visa, and Mastercard. In addition, all our rates include an additional driver at no cost, perfect for sharing the wheel on long journeys.

Don't limit yourself to a single destination. The true spirit of Day of the Dead in Guanajuato is in its diversity. Try "pan de muerto" in a local bakery in the capital, listen to mariachi in Dolores Hidalgo, and marvel at the Ofrenda Monumental.

Book your car at Guanajuato Airport (BJX) with MÁS Rent A Car and get ready to drive on a trip that is, in itself, a celebration of life.